Humor may seem easy to write, but it is really the opposite. It is not simply a matter of coming up with cute punchlines. There is the extra tricky aspect of pinpointing the right tone. Few things are more painful than forced whimsy. Sometimes the writer comes off as too proud of their cleverness or, at the other end of the spectrum, striving too hard for levity. What is the correct mixture of lowbrow and highbrow? How many puns are too many? Do the jokes aid in expressing character or hinder the development of coherent ones? Plus, there is still the matter of making the reader laugh in the first place. When done right, all these elements blend together, and the humor feels effortless. One example of this type of success can be found in the series Public Relations from Devils Due/1First Comics.