Tag Archives: Secret Empire

The Decline Of Traditional Retail & Comics Direct Market In 2017

A few months ago, Marvel comics faced a minor controversy over sales rep David Gabriel who partially blamed an over reliance on “diverse” titles from the publisher in addition to DC Comics making some it’s Rebirth line of comics returnable and the 2016 Presidential Election, as reasons for why Marvel’s sales have slipped in the direct market. Existing on a larger scale that economist on a whole were just starting to get a handle on at the time of Gabriel’s comments going public, was the overall decline of traditional retail shopping across the board in the broader economy.  While comics sales had been declining in comparison to the year prior for some time at that point, at six months into the year of 2017, we have the unique insight to see not only the overarching trend of decline for sales in the direct market, but an example of how Marvel & DC Comics were able to buck those trends, and whether those instances presents a stable path going forward.  Continue reading The Decline Of Traditional Retail & Comics Direct Market In 2017

Freeze Frame 6/16/2017

From Gotham Academy Second Semester #10 by Adam Archer, Sandra Hope & Msasyk

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